“WELL YOU CAN’T BEAT THE BIKE” VIDEO CAMPAIGN

Check out our friends at Sump Magazine’s mini video campaign which aims to help promote motorcycling in the UK.

Focusing mainly on London, but equally also reaches out to other UK cities and illustrates the fact that modern bikes are part of the wider transport solution and should be considered by commuters of all kinds as a viable mode of personalised mobility that’s fit for the 21st century, and embraced by transport planners.