The latest episode of Inside the Collection takes a closer look at one of the National Motorcycle Museum’s most fascinating machines – a 1947 Norton International with a famous former owner: the legendary entertainer George Formby.
In this episode, John Oakes of Classic Bike Man joins Museum Director James Hewing to explore the history of this remarkable motorcycle, its place in Norton’s post-war story, and the unique connection it shares with one of Britain’s biggest stars.
While George Formby is best remembered for his hugely successful film career and unmistakable ukulele performances, fewer people realise that he was also a passionate motorcyclist.
One of Britain’s most popular entertainers throughout the 1930s and 1940s, Formby was an accomplished rider who owned several motorcycles during his lifetime. His love of two wheels was well known, and he often enjoyed riding whenever his busy schedule allowed.
The Norton International displayed at the National Motorcycle Museum is particularly significant because it was owned by Formby himself, making it a rare and personal connection to one of the nation’s most beloved celebrities.
A Special Delivery from Norton
The story behind this motorcycle is just as interesting as the machine itself.
Following the Second World War, Formby’s wife, Beryl, arranged a deal with Norton for the purchase of a brand-new International. The result was this beautiful 1947 Model 30 Norton International, one of the first post-war examples produced by the famous British manufacturer.
Displayed alongside the motorcycle is a historic photograph showing George Formby collecting the bike from Norton’s Bracebridge Street factory in Birmingham. The image captures a remarkable moment, with the entire workforce gathered outside to welcome the star as he took delivery of his new machine.
Also displayed nearby is Formby’s iconic ukulele, helping to tell the wider story of the man behind the motorcycle.
One of Norton’s First Post-War Motorcycles
The 1947 Norton International represents an important period in British motorcycling history.
As manufacturers returned to civilian production after the war, motorcycles began to regain some of the styling and finishing touches that had disappeared during wartime restrictions. On this machine, visitors can see details such as the return of chrome finishes, signalling a renewed optimism and a return to quality craftsmanship.
The International was already regarded as one of Norton’s most prestigious sporting motorcycles, and the post-war models continued that reputation with their blend of performance, engineering excellence and elegant design.
Understanding the Evolution of Norton
One of the unique benefits of seeing this motorcycle in the National Motorcycle Museum is the opportunity to view it alongside other significant Norton machines.
The Museum’s extensive Norton collection allows visitors to compare motorcycles from different eras and see how the marque evolved over the decades. From engineering developments to styling changes, it provides a fascinating insight into the history of one of Britain’s most celebrated motorcycle manufacturers.
The 1947 International serves as an important link in that story, bridging the gap between the pre-war and post-war generations of Norton motorcycles.
To discover more about George Formby’s Norton International and hear the full story from John Oakes and James Hewing, watch the latest episode of Inside the Collection below.
Coventry Road
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