MCIA’s flagship event, Motorcycle Live in association with Bikesure Insurance, went ‘online’ for 2020, but plans to be back – and better than ever this year, taking place at the NEC, Birmingham, from 4 – 12 December 2021.
Due to scheduling changes with other large international motorcycle shows and after careful consultation with stakeholders, the decision has been made to move Motorcycle Live to the later date of December.
Everyone can be assured that the size, dynamism and every aspect of the event, will, as always be presented to the highest standards. Retaining halls 2, 3, 3a & 4 of The NEC, the show will once again present a vast selection of brands, products, services, interactive features and displays, alongside new features; making sure the 2021 show returns with all its strength.
“We’re extremely excited to once again present a physical show, as it will be the first major motorcycle show in the UK in two years. We’ve thought long and hard about the decision to change the date, and after speaking with key stakeholders and garnering views from the whole industry, it was decided the later December date offered the show an equal stature and platform to retain its position as the showcase motorcycle event for the UK.
With support promised from major manufacturers, key brand holders and retailers, the 2021 event will again deliver a first-class year-end event to bring the industry back together”. said Finlay McAllan, Managing Director of Motorcycle Live.