A message from our friends at Motorcycle News:
It is with great sadness that we have to confirm the cancellation of the 2021 MCN London Motorcycle Show. The events team has been relentlessly exploring every avenue of opportunity in the hope of finding a way to run the show, but unfortunately all those avenues have now been exhausted. We must all follow the Government guidelines and the latest lock-down measures mean we are unable to run the event this year.
The MCN London Motorcycle Show has long been the klaxon that heralds the start of the biking season, giving showgoers an unrivalled opportunity to immerse themselves in new bikes, the latest kit, live action, special builds and exceptional exhibitions – and to surround themselves with inspiration for how to get more from their bike life in the coming year. It feels very strange for us, as we’re sure it does for you, to be starting the year without the sound of ExCeL’s halls reverberating to the collective excitement of 40,000 bike addicts revving up for the year ahead.
But our absolute priority is to safeguard the health and welfare of all those who come together to make the event happen: the visitors, trade exhibitors, partners, contractors and staff. In these extraordinary times, we also have a wider responsibility to support the UK’s efforts to confront the pandemic, encourage our industry and customers to support the restrictions and to help the UK to overcome this appalling virus.
However, we are absolutely committed to bringing the MCN London Motorcycle Show back to life in 2022 – and plans are already underway to deliver our best show ever.
We are not yet able to confirm the show dates, but hope to welcome you back to London in early 2022.
We would like to take this opportunity to thank you for your support and patience during these extraordinary times and look forward to seeing you again in the near future. In the meantime, we hope you can stay safe and enjoy a strong and profitable 2021.
MCN is here to support you and your business in print, online and through a huge array of bespoke campaign opportunities to enable your business to reach the largest number of active UK bikers possible. Please do talk to your MCN representative to see how we can help you fill the promotional gap of the show in other ways.
With very best wishes for a safe and positive 2021,