The National Motorcycle Museum appoints director of museum operations

James-P-HewingJames Hewing has been appointed as director of museum operations at the National Motorcycle Museum, based in Solihull. Following a successful 2013, particularly for the conference centre, directors of the museum are keen to continue to develop the museum during 2014, its 30th year of operation.

James is a true motorcycle enthusiast, and has spent the last ten years as CEO of the Vintage Motorcycle Club Ltd (VMCC LTD). His key responsibilities were managing the organisation, with over 17,000 members, and developing and implementing key strategies including; building a thorough online presence, developing new income streams, creating strategic partnerships, alliances and sponsorships, and retaining and recruiting members. During the decade he spent at the business, turnover grew by 86% and membership grew by 26%. Using the skills and experience he gained at the VMCC LTD, James will be primarily responsible for day to day management of the museum and increasing income opportunities by improving the digital offering, creating a membership programme and developing relationships with potential partners and sponsors.

Nick Hartland, director of the National Motorcycle Museum, said: “Last year was a great year for us, and we are confident that, with James on board, 2014 will be even better. Having worked closely with him during his time at the Vintage Motorcycle Club, I know he has some brilliant ideas for the museum and I look forward to working with him to create an all-round fantastic experience for our visitors.”

James Hewing said: “After nearly a decade running the largest membership organisation in the world dedicated to old motorcycles, I am delighted to be able to bring my background to this new role at the National Motorcycle Museum. I have worked closely with the museum in the past and have always had a fantastic relationship with all the directors, including the late Roy Richards. I am both thrilled and privileged to be joining the organisation at such an exciting time.”

The National Motorcycle Museum is the largest motorcycle museum in the world; it also has a conference centre with 13 purpose built suites available, including the Wardroom, seating just 20 guests, to the Imperial Suite which can host 1000. The museum is conveniently located minutes from Birmingham International airport, Birmingham International railway station and close to both the M42 & M6.

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Notes to editors

The National Motorcycle Museum

Conveniently located in the heart of the Midlands Transport Network, with Birmingham International railway station just a five-minute taxi ride away, the National Motorcycle Museum is an award-winning venue with conferencing and events facilities.


Tel: 0121 704 2784

Twitter: @TheNMMUK

Address: Coventry Road, Bickenhill, Solihull, West Midlands, B92 0EJ

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